The Front Desk Essay Example for Free

The Front Desk Essay The front office department is the most visible department in a hotel. The focal point of activity within the front office is the reception desk. The reception desk is usually the place at which the guests form their first impressions of the hotel. It is also the communication center for the hotel’s operation (Baker, S, Huyton, J and Bradley, P, 2000, p. 22). The reception/ front desk: The reception desk may comprise: Cashiering; mail and information; registration; and room assignment. The reception desk is located in the busiest area of the hotel’s lobby. The main financial tasks which are handled by front office staff include: receiving cash payments, handling guest folios, verifying cheques, and handling foreign currency and credit cards (Baker, S, Huyton, J and Bradley, P, 2000, p. 22). The front desk is controlled by the front desk manager. It is the duty of the manager to make sure that a hotel achieves the maximum revenue and the highest level of room occupancy possible. It is also the responsibility of the front desk manager to monitor and motivate the staff as well as to maintain a high profile with the guests. This helps to ensure that a quality service is being given by the front office departments in particular and the hotel in general (Baker, S, Huyton, J and Bradley, P, 2000, p. 52). The specific responsibility of the reception supervisor is to guarantee the smooth running of the front desk. Apart from this overall duty, they would organize duty rotas, and handles complaints or difficult customers which a receptionist may not be able to deal with. The notification and greeting of important guests would also be the duty of the front desk supervisor (Baker, S, Huyton, J and Bradley, P, 2000, p. 52). The senior receptionists are in charge of each shift of staff. The senior receptionists are in charge of each shift of staff. The senior receptionist will take responsibility of assigning rooms to guests, dealing with group arrivals and handling guests’ immediate problems or queries (Baker, S, Huyton, J and Bradley, P, 2000, p. 52). During a hotel stay, guests may require certain services from, and engage in various transactions with a hotel. These are mostly handled by the front office. It is important to note that each section of the front office has an area of task responsibility (Baker, S, Huyton, J and Bradley, P, 2000, p. 0). The main roles of receptionists (or front desk agents) are involved in taking enquiries and reservation requests from hotel guests; preparing for the arrival of guests; greeting guests on their arrival; checking guests in (registering them, allocating suitable rooms and checking methods of payment); selling the facilities and services of the hotel; responding to guest problems and queries, or referring them to other departments that can do so; providing information about guests to other front office units and departments of the hotel; and maintaining guest records. He customarily answers phone inquiries, greets guests as they arrive to check in, and assigns rooms. When guests depart, the agent is typically the person who settles their accounts before they leave (BPP learning media, 2010). In addition to handling arrivals and departures, the agent is customarily in charge of general front desk guest relations. He traditionally controls the guest room keys and keeps track of how many keys have been released for each customer. Handling and distributing guest mail and messages are customarily the responsibility of the front desk agent (BPP learning media, 2010). Front desk supervisors typically serve as the face of a hotel. They provide customers with a first and last impression as both greeters of new guests and well-wishers to departing ones. Front Desk Supervisor These hotel employees oversee that guests are welcomed, registered into a hotels computer system and assigned an appropriate room or suite. They also perform or delegate various tasks, such as making or confirming reservations, verifying and collecting guests payments, issuing room keys and contacting housekeeping or maintenance when guests report a problem. Front desk supervisors must be resourceful, take ownership of problems and issues that arise and have excellent problem-solving skills. In addition to managing the daily operations of the front desk, these supervisors provide hotel clerks with necessary training and support. They maintain all essential front desk equipment and supplies, as well as controlling guests access to safe deposit boxes. Other responsibilities might include tracking and posting appropriate food, liquor or telephone charges to guests accounts; completing bookkeeping duties, like balancing accounts and conducting nightly financial audits; and recording and referring patron comments and complaints to the appropriate hotel manager. Hotel front desk supervisors must be friendly and outgoing and possess excellent communication skills. Perhaps the most important guest service function that can be provided by a front desk agent is that of properly registering guests. This is a five-step process of registration of a hotel guest which is stated by (Hayes, D. K. and Ninemeier, J. D. , 2007) consists of: 1. Greeting the guest: When the guest arrives at the front desk, a professionally dressed, well-trained staff member should greet them in a friendly way. Because most hotel guests arrive in the evening and check-in time can be very busy, it may not always be possible to avoid guests having to wait in line for registration. Proper staffing, however, should minimize the wait. When it is their turn to be registered, guests should, above all else, be made to feel welcome! 2.  Confirming the information on the registration card. This includes the spelling of the guests name, their arrival date, departure date, and room rate, and any other information related to that specific guest. Since the registration card will serve as the record of the guests stay, it must be complete and precise. In addition, misunderstandings regarding room rate can be minimized if the room rate is clearly communicated and understood by both the hotel and the guest prior to room assignment. It is critical that all information on the registration card be accurate and complete. 3. Securing a form of payment.  In most hotels, guests must either pay for their room in advance or provide a valid alternative source of credit at registration. While many hotels accept checks, the most prevalent source of credit provided by guests is that of a credit or debit card. These cards must be legitimate, however, before they represent an acceptable form of payment. To establish the cards legitimacy, the desk agent should authorize the card at the time of guest registration. 4. Room assignment. Once a guests registration information has been confirmed and an acceptable form of payment has been offered, the guest should be assigned to a specific guest oom. In some hotels, all guest rooms are identical, and room assignment is of little consequence. In other hotels, the room types may vary greatly in perceived quality and/or rate based primarily on the rooms location, view, bed type, amenities 5. Issuance of keys. The final step in the registration process is the issuance of their room keys. The actual number of keys to be issued is a matter of hotel policy and guest preference. It is important, however, that the issuance of guest room keys be tightly controlled because the theft, loss, or unauthorized duplication of keys could seriously threaten guest safety. Upon receiving room keys, the guest would be taken or directed to their room. ?A reservation in the context of the front office of a hotel means the booking or reserving of a bedroom (accommodation) by a guest, and involves a particular type of guest room being reserved for a particular person or persons, for a certain period of time. When a reservation or room booking is made at a hotel, it is expected that the hotel will honor its commitment in accepting that reservation and guarantee that a room will be available when a guest arrives (Baker, S, Huyton, J and Bradley, P, 2000, p. 63). A contract of booking is an agreement which is entered into every time a reservations clerk offers a prospective guest a room and that guest accepts the room however, the guest must be informed of all relevant details relating to the booking, for example, the type of room, the cost, dates, VAT and service charges involved (Baker, S, Huyton, J and Bradley, P, 2000, p. 63. This contract of booking means that: * The hotel ensures there will be a room as a specified, available for the guest upon their arrival. * The guest will arrive to use the room which they have booked, on the specified day. The reservation process is of vital importance to a hotel because it gives the first impression of the hotel to guests, sells the main product of a hotel, i. e. accommodations, generates customers for other departments, and provides important management information to other departments. The reservation process is often the first contact between the guest and a hotel. It is, therefore, essential for the reservations clerk to provide prompt and accurate service in order to present a good first impression to the guest. In the hotel industry, strong competition exists for the selling of accommodation; a guest who experiences problems or slow service from the reservations section will think carefully before confirming a reservation or returning to that hotel. An efficient reservations system is, therefore, very important (Baker, S, Huyton, J and Bradley, P, 2000, p. 64). The reservations department sells accommodation and helps to generate income for other departments of a hotel, for example, the food and beverage department. Hotel rooms are a saleable commodity and are strictly limited by factor of time and quantity. Therefore, if a room is not sold on a particular night, the revenue from that room is lost forever. Reservations contribute to the three main objectives of a front office department, i. e. , to maximize rooms, beds and average room rate, thereby achieving the highest possible revenue and profitability for the hotel. In additions, other departments often benefit from the reservations department. Such details may include an accurate estimate of the number of guests staying in the hotel (Baker, S, Huyton, J and Bradley, P, 2000, p. 64). Front Desk and Guest Privacy  Once a guest has been registered for a room, the courts have ruled that these guests enjoy many of the same constitutional rights in the room as they would in their own home. It is not simply the legal thing to do, but it is the proper thing as well, to protect the rights of guests to privacy (Hayes, D. K. and Ninemeier, J. D. , 2007).? A professionally managed front office is one in which guests are confident that their privacy is maintained by all staff members. This includes maintaining a guests anonymity. Hayes, D. K. and Ninemeier, J.  D (2007) states that in order to maintain a guest’s anonymity, a front Desk agent should: Never confirm or deny that a guest is in fact registered in the hotel without the guests express permission Never give out information related to a guests stay (arrival, departure, rate, etc. ) to any third party without that guests express permission Always be vigilant in informing the guest of any unusual third-party information requests regarding their stay Just as guests expect their own privacy to be maintained, they should also feel confident that information regarding their actual room is kept confidential. This is both a safety and a privacy issue. To that end, front desk agents should: Never give out a guests room number to any third party without that guests express permission Never perform registration tasks in such a way as to allow guest room information to he overheard by others in the front office area Never issue a duplicate room key to anyone without confirming the positive identification of that person as the rooms properly registered guest Concerning the financial aspect of the hotel, accounting for guests, while less visible than providing guest services, is another critical responsibility of the front office. Accounting for guests simply means that all charges incurred by a guests use of the hotel are charged for properly. Depending on the services and amenities offered by the hotel, the source of guest charges can be numerous. The following product and services list is not inclusive, but does represent some of the many possible guest charges that must be accurately collected and posted to the guests folio. Bucket Check: A procedure used to verify, for each guest, the accuracy of that guest’s registration information. When performing the bucket check, the desk agent physically verifies that the information on the guests registration card is complete and matches that in the PMS (Hayes, D. K. and Ninemeier, J. D. , 2007). When an appropriate bucket check is performed at each shift, the number of errors related to billing guests folios is greatly reduced. Errors in recording the information related to a guests stay make the hotels accounting records inaccurate. In addition, room rate adjustments made at checkout are both annoying and time consuming to guests. The bucket is the industry term for the location of the actual registration cards signed by guests at check-in. The bucket check is simply a manual procedure for assuring the accuracy of information related to the guests actual room assignment, rate to be paid, departure date, form of payment, and any other accounting-related information (Hayes, D. K. and Ninemeier, J. D. , 2007). The front desk should be able to produce independent supporting documentation for each charge posted to a guests folio. The front desk agent responsible for checking the guest out may need to produce some documentation of the charge. In this case, the documentation would likely be the actual room service ticket signed by the guest when the wine was delivered. It is the responsibility of each shift of the front desk to ensure that all appropriate guest charges incurred are posted to the appropriate guests folio and that the documentation supporting such charges has been thoroughly reviewed prior to posting. The night auditor depends on appropriate documentation provided by each shift of the front desk to support the charges that will be finalized and posted to the guests folio during the night audit (Hayes, D. K. and Ninemeier, J. D. , 2007). One of the most challenging aspects of providing guest service at the front desk relates to ensuring that guests are satisfied during their stay. When guests experience difficulties in the hotel, they will most likely turn to the front desk and its staff for assistance. There are a variety of reasons guest may have special needs or experience dissatisfaction during their stay. During their stay, and at time of checkout, guests are likely to bring up any issues they find that detracted from their experience. Routine items such as requesting room repairs, additional room amenities, or information can, if handled professionally, actually enhance the guests experience (Chon, K. S. and Maier, T. A. 2008). The making of guest reservations is often the first thing that comes to mind when considering the major functions of a front office, and this is indeed an important and often complex aspect of the front offices role. In addition to reservations, however, it falls upon the front office to actually assign arriving guests to specific guest rooms and respond to their special needs during their stay. These needs can include anything from transportation and information to medical assistance. In all of these situations and more, the major role of the front office is to make the guests stay as comfortable and as welcoming as possible.

Strategic Planning: Sony Corporation

Strategic Planning: Sony Corporation Strategy planning concern the future it is the process of obtaining the goals set by the management for the company in for the future and how they can be achieve. Strategic planning process its a wide process which looks at the wider picture and usually its flexible when it comes to achievement of goals for the organization the process developed some goals for middle level and lover level management to achieved and works on the strategic plans for the future based on the achievement of the goals set for the middle and lover management in short it can be say that strategic planning is the planning of the future for the company. Based on the above definition the company of Sony will be look with regards to its strategic planning in the past, current and future. Sony:- Sony its a Japanese company which has its headquarter based in Minato. It is one of the largest electronic product manufacturers in the world. The company Sony has many products in the market from electronic appliances for home to mobile phones and play stations which is used by many people around the world, the company has established itself in the markets of all continents whether is America or Asia, Sonys products are used by many consumers with a confidence in them. For the purpose of this assignment the strategies of Sony will be discussed which were used by the company in the past and with regards to that the current strategies will be look and based on the analysis of past and current strategies the future strategies will be identified. 1990 to 2000:- Sony always tries to differentiate its products from the competitors and provide its customers with latest technology from CD players to mobile phones the strategy at this stage of Sony was to provide its customers with over the top technologies . The company use many strategies to make success some of them were successful and some were not the company was also subject to some restructuring as a part of its strategy by looking at the company restructuring processes over the years in this period it can be seen that the company Sony was not to the mark when choosing its strategies the company has to change the strategies quite number of times at the time in 90s the strategy of Sony seems like working with different strategies and see which one is working for them. In 1993 Sony introduced its customers with Mini Disc format which was an alternative to Philips Digital Compact Cassette after this introduction the company adopt the strategy to promote its own audio compression technologies under the brand name of ATRAC it was an attempt to go against the widely used format of MP3 at that time and beside that Sony also try to challenge the industry standard Dolby Digital 5.1 surround sound format with its newer and more advance sound format called SDDS (Sony Dynamite Digital Sound) while the Dolby Digital was proving six audio channels at that time Sony Dynamite Digital Sound provide its customers with 8 channels of audio. This new format of Sony also had the feature of providing the users of the system a backup system using having mirrors arrays of bit on both side of the film which provide reliability to the users if the film get damage on one side it became an instant hit among the customers but after a few years it was not in that much demand due to being overshadowed by the home theatre system of Dolby Digital 5.1 system which reduces the sale of Sony systems but at that time Sony did nothing to compete with the system with its own home theatre system which was design to sale in the motion picture industry. In 1998 Sony introduce its memory stick format flesh memory cards to be use in Sonys digital cameras and portable music players which was on the format on SD card format which was adopt many competitors in the industry, it provide the users an opportunity to save their data on those memory sticks and can save up to 1000 pictures and songs on that small device it grow popular among the people at that time and its still widely used in many products this was the result of Sony strategic planning which always focuses on providing the customers latest technologies so the customers preferred the company more than the competitors, Sony also work with other manufacturer such as Philips in developing or working on new products and by doing this the company was able to grow in the industry. Despite the success in Sony planning the company was subject to many restructuring due to change in policy and some of the strategies not working and resulting in a loss the problem can be seen that at that time the planning of Sony was very aggressive and the company was trying to grow its market share fast which result in some plan getting failed inconsistency can be another reason in the planning of Sony because the world of music and electronics devices change rapidly everyday and every other month new products come into the market making the old one unwanted, while the competitors were developing new technologies whether its in MPÂ £ player or home theatre systems Sony did not tried to compete with them with updating their current product at that time. 2000 to 2010:- Over the years from 2000 to 2010 Sony developed many products which can be widely seen in the market and most of them are dominating the market now some of the products are Blue Ray Discs:- The blue ray discs by Sony are a popular product and it is now widely used by many people whether it is in movies or games the introduction of blue ray DVDS allowed the users to enjoyed the movies in better qualities and it has more data storage capacity than normal DVDs . The introduction of blue ray discs help Sony to captured the market from Toshiba HD TVS and due to that the company Sony was able to have increased its market share compare to the competitor Toshiba. Sony Vaio:- Sony introduces its range of laptops under the name of Sony Vaio which is a stylish laptop and come under many colours, Sony spend lots of its money on the marketing of the laptop which like all the other products of Sony became an instant hit and even today many people like to prefer Sony Vaio over the laptops of its competitors such as Toshiba and Acer due to the features it provides and also due to its stylish looks. In August 2006 Sony and Dell had to recall many batteries due to being sued by a couple in April over exploding laptop batteries which were result to overheating and overpower. Sony admitted the batteries had some flaws which could result in batteries overheating and catching fire it affected the reputation of Sony badly and many of the other laptop manufacturers such as Acer and Toshiba had to send back the batteries they bought from Sony and also considered to ask for compensation as it was also claimed by a Japanese newspaper that Sony was aware of the flaw in battery and did not do anything to prevent it or to study the problem fully. Play Station:- The first play station was release by Sony in 1994 to compete against other gaming console in the market and it provide the gamers an opportunity to enjoy the games at better quality and better sound and the gamer enjoyed it. In 2006 Sony release play station 2 which was more updated and has many better feature than play station 1 it was an attempt to compete with other competitors in the market which were Microsofts Xbox live and Nintendos WII later on the Sony introduced play station 3 with much more graphics and better gaming experience for the gamers Sony also has developed the play station 3 can be used to access internet and to play blue ray movies and just like Nintendo WII it provide the gamers an interactive experience when playing the games and this has been a huge part of the console success. Mobile Phones:- Sony also has its own brand of mobile phones which were used widely mainly in Asia and the company also introduced the first mobile phone with 12 mega pixel camera in it beside that Sony also introduce one of its famous walkman mobile phone lines which were W11i and W880i in 2007 and 2008 and they had a music system build in it and were also provide the customers a chance to connect to the internet while listening to their favourite music the product was an instant hit and Sony also spend well plan time on its marketing campaign and use celebrities in their adverts which attract many customers and the Sony Ericson phones were used by many music lovers. Current Strategies Of Sony:- After discussing the past strategies of Sony it can be seen that the company emphasis on providing the customers with best technologies and marketing its products efficiently but they did had some fail strategy in the past as well it effects its reputation. Besides, in order to regain Sonys competitive advantages, they appoint the first foreign chairman, Howard Stringer to head the company with the aim to secure Sonys main ground and hope that an outsider will assist Sony to think outside the box. As Hamel Prahalad (1994) suggest, intellectual leadership are essential to develop industry foresight, anticipating which trends are likely to emerge, so it is important to build Sonys new core competence to shape the industry. However, Priem and Butler (2001) have shown that the Resources Based View, as currently constituted, contains a theory of sustainability but not a theory of competitive advantage (i.e., value creation).They argue that simply advising practitioners to obtain rare and valuable resources in order to achieve competitive advantages and, further that those resources should be hard to imitate and non-substitutable is not very helpful in providing practical help (Johnson et al, 2005: p155). After all the fail strategies and their affects on Sonys reputation the company now working on developing the reputation for that purpose Sony employed chairman from their own country Japan and also a foreigner chairman to make their strategies work. In the current weaknesses of Sony it can be seen that they had problems with their management and leadership styles which were more concern about getting the tasks done instead of defining the ways for the teams to how to obtain the tasks and what resources should be used. In order to understand the current business strategy of Sony it will be wise to look at their corporate statement which state Our companies are known for creating products that enrich peoples lives. Through Sony Corporation of America and its operating companies Sony Electronics Inc., Sony Pictures Entertainment Inc. and Sony Music Entertainment we are also dedicated to improving peoples lives. Our commitment extends to helping local communities, fostering better educational systems, funding research to cure devastating diseases, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment and actively encouraging employee volunteerism.(http://www.sony.com/SCA/philanthropy.shtml) After looking at the statement it can be seen that Sony Current strategies are not only based on providing the customers with best products but also it include building the reputation back which was affected in the past due to the poor strategic choices made by them. Sony is also working on working on the green environment and providing the customers not only equipments which provide them best musical or gaming experience but also which are environmental friendly to play it part in making the world a green world and being giving the customers the image of the social responsibility of the company and building its reputation back which has been damage due to all the bad strategic choices made by the company management in the past. Sony Future Strategies:- Upon looking at the past of Sony it can be seen that the reason of the failure of strategies was that they were not properly planned and implement the resources were not fully utilized by Sony up to their full capacity as for any company it is very important for its efficiency that the resources should be utlizied up to maximum capacity as Priem and Butler (2001) have shown that the Resources Based View, as currently constituted, contains a theory of sustainability but not a theory of competitive advantage (i.e., value creation).They argue that simply advising practitioners to obtain rare and valuable resources in order to achieve competitive advantages and, further that those resources should be hard to imitate and non-substitutable is not very helpful in providing practical help (Johnson et al, 2005: p155). The strategies that should be utilized in the future by Sony should be of following: Competitive Positioning:- Sony has a establish brand name in the market which cannot be denied and everyone knows about the brand and products of Sony but the company did not utilized their brand name fully due to miss planning for example when the home theatre system was introduce and became popular many people were using Sonys products but they switch to the new system because Sony did not do anything to develop their own home theatre system for their customers which lead the customers to switch to another company therefore the main priority involve is to update their systems and products up to the expectations of the customers and they should work on the strategy to develop the products with competitive advantage in their mind the product should be of the nature that provide better features to the customers than the competitors just like Sony did with their mobile phones when Samsung introduce a 8 mega pixel camera Sony Ericson introduce a mobile phone with 12 mega pixel camera and also it has introduce sm art phones for the customers as well which are widely used all over the world this strategy should be continued by Sony. Build Better Market:- Sony needs to understand that it has to not only maintain its current position in the market but also expand its share in the market as Finlay (2000; p11) suggest that organization alter itself and the products and services it offers in order to match the needs of customers in its chosen marketplace which is a market-based approach, so called because the organization looks to the marketplace to see how it should act and how it should evolve. Besides, based on the environmental factors, Mintzberg et al (1998) developed the environmental school which argue people in strategic management must consider the range of decisional powers available, given the forces and demands of the external context. Sony insufficient in responding to the external market had caused them to lost ground in key growing areas and their strategy must be able to cope with the external environment. SWOT Analysis:- Swot analysis provide and wider picture to the company about its current strengths and weakness which relates to the internal environment of the company and give a better understanding that what is required to be done and with the analysis of the external environment of the company it helps in indentify what are the opportunities and threats available to the company and how they can be use for the betterment of the company. By using swot analysis the following have been identified. Strengths:- Sony has the following strengths, Sony has a strong brand name which is globally recognisable. Sony develop the products which are future base which attract more customers to buy the products thus increase in sale. Sony has strong customers based who use Sonys products all the time from music systems to mobile phones. They have top level management and expert chairman now which can guide the company towards success in the future. Sony has always been consider the leader in technology and present the products in the past which have attract many customers to the company. They have motivated staff which works for them all the time to develop new products and improve the current one the company is offering. Weaknesses:- Just like the strengths Sony has the following weaknesses which needs to be overcome to made the company more profitable, Sony has shown in the past the company is inconsistent in its planning and do not do anything to tackle the competitors products. The company has been subject to many capitals structuring in the past. The industry is rapid in nature and can change at any moment. The management has been inconsistent as well. Opportunities:- Its a rapidly growing industry which means Sony has changes to grow much further in the industry. Sony has the team to develop new products and update their existing ones as well to capture more share of the market. They have a strong customer based all over the world which means Sony can increase it sell in all over the world if they overcome their weaknesses. Threats:- Just like Sony the competitors in the market are also well establish and have strong customer based in order to get the customers from them Sony has to improve its product much more. With the losses the company suffer for the last few years may cause the investors think twice before investing into Sonys new projects. The world of technology is always changing which means Sony has to work on developing futuristic products and keep on updating the old one to meet the customers demand and to survive in the market. Recommendations for Sony:- As it can be seen from the past and present of Sonys that the company emphasis more on developing the products and not on going head to head with the competition which result in the competition getting the most of the market while Sony has the technology the company lack of strategic planning and more over lack of control over the activities result in the company losing its customers due to the controversies from the sue on batteries to customers blaming Sony to promoting spam mails using the play station website. All this effected the reputation of the company now Sony needs to rebuild the reputation by not only doing what they do best which is providing the customers the best products in term of technology but also they need to build a strategic plan to overcome all the obstacles the company face in the past. Sony now needs to employ a team of managers who can look after their business well and also needs to monitor and control their performances as it was the bad management decision which affected the company and the company should made all their plan with keeping the future in mind in short the company needs to work with consistency in their operation and should also need to have a backup plan just in case the first plan fail for example when the company was sued for the batteries fault Sony should have tested the batteries fully and as it was reported that the company was aware of the fault in batteries than Sony should have tested the batteries properly and should have look for ways to overcome that fault same goes with the home theatre system Sony should have come up with a way to compete with it instead of just leaving the way it was, this were the faults or mistake which result in Sonys strategic failure and in order to build the company position more strong this faults should not be repeated and all the plan should be made after going through with every details about them and any fault should be identified and ratify at the initial stage and in the same manner every move of the competitors should be though about and a counter plan should be ready for it by doing this Sony can not only captured more market but can also be the market leader. Sources:- Bowman, C. Asch, D. (1996), Managing Strategy, MacMillan. Â · DeWit, B. Meyer, R. (2004), Strategy: Process, Content, Context,3rd Edition, Thomson International Business Press. Â · Finlay, P. (2000), Strategic Management: An introduction to business and corporate strategy, Prentice Hall. Â · Hamel, G. Prahalad, C.K. (1994), Competing for future, Harvard Business School Press. Barney, J. B. (1991), Firm resources and sustained competitive advantage, Journal of Management, Vol. 17, No. 1, p99-120. Â · Barney, J. B. (2001), Is the resource-based view a useful perspective for strategic management research? Yes, Academy of Management Review, Vol. 26, No. 1, p41-56. Â · Hamel, G. Prahalad, C.K. (1990), Capabilities-Based Competition, Harvard Business Review, Vol. 70, No. 3. Â · Hamel, G. Prahalad, C.K. (1990), The core competence of the corporation, Harvard Business Review, Vol. 68, No. 3, p79-91. Â · Hodgson, G.M. (1998), Evolutionary and competence-based theories of the firm, Journal of Economic Studies, Vol. 25, No, 1, p25-56. Â · Markides, C. (2004), What is strategy and how do you know if you have one?, Business Strategy Review, Vol. 15, No. 2, p5-12.

Frankenstein - The Humanity of the Monster Essay -- Frankenstein essay

Frankenstein - The Humanity of the Monster      Ã‚  Ã‚   Sometimes, in novels like Frankenstein, the motives of the author are unclear.   It is clear however, that one of the many themes Mary Shelley presents is the humanity of Victor Frankenstein's creation.   Although she presents evidence in both support and opposition to the creation's humanity, it is apparent that this being is indeed human.   His humanity is not only witnessed in his physical being, but in his intellectual and emotional thoughts as well.   His humanity is argued by the fact that being human does not mean coming from a specific genetic chain and having family to relate to, but to embrace many of the distinct traits that set humans apart from other animals in this world.   In fact, calling Victor's creation a `monster' doesn't support the argument that he is human, so for the sake of this case, his name shall be Phil.      Ã‚  Ã‚   Though Victor ends up abhorring Phil, it is important to understand his motives of creation.   When Frankenstein discovers the power to bestow life, he ponders whether he should attempt creation of a being like himself or one of simpler organization (81).   He ultimately decides on creating a man--a human life form.   He did make the frame of a larger size, however the structure was designed in the same fashion as that of man.   Victor even professes to have selected Phil's traits as beautiful, with proportionate limbs and parts in which he endeavored to form with such pain and care (85).         Ã‚  Ã‚   Once Phil is endowed with life, during the first days of his existence, he ambles into the forests near Ingolstadt.   Though not to the same degree as man, here he feels pain, hunger, and the sensations of temperatur... ... Phil, because he was giving no name.   He was either addressed as "monster" or "daemon."   The name `Phil' was given to the monster in order to argue his humanity, just as Shelley made the monster articulate and intelligent, caring and benevolent so that his humanity could be argued in the first place.  Ã‚      "I imagined they would be disgusted, until, by my gentle demeanor and conciliation of words, I should first win their favor, then afterwards their love."   (*Milton, John. Paradise Lost.   In Shelly 294-96.)    Works Cited    Milton, John.   Paradise Lost.   In Shelly, Mary. Frankenstein.   N.P.: Broadview., 1999. P249-296. Shelley, Mary. Frankenstein or the Modern Prometheus. Broadview.   1999. "Wolf Logs February 1-28, 2002"International Wolf Center. 26 Feb.2002.  Ã‚   http://www.geocities.com/Athens/Forum/8388/wolf.html  Ã‚  Ã‚     

Modernism In Works of T.S. Elliot And James Joyce Essay -- Literature

Introduction: Modernism is a word that is generally used to understand "new and distinctive features in the subjects, forms, concepts and styles of literature and the other arts in the early decades of the present century, but especially after World War I." (Abrams 167) More often than not "Modernism" engages in "deliberate and radical break" (Abrams 167) with some of the more traditional foundation of art and culture. Peter Childs in his book Modernism remarks "Modernism has almost universally been considered a literature of not just change but crisis" (p. 14, Unit Reader p. 12). This essay will discuss and assess the value of this statement through the parts of the poem "The Waste Land" as well as "The Love Song of J. Alfred Prufrock" both of which were written by eminent poet T.S. Eliot and a short story from "Dubliners" named "Eveline" by James Joyece. Both the Poems and the short story in some way celebrate the practical and existent picture of life and culture and the changes with in them. This essay will firstly discuss the poem "The Waste Land" secondly it will discuss "The Love Song of J. Alfred Prufrock" thirdly the short story "Eveline" from the "Dubliners" and lastly it will discuss the how the discussions have helped to extend the understanding of the concept of Modernism. The Waste Land Section I: "The Burial of the Dead": This section of the "Waste Land" can be distinguished as a modified dramatic monolog. The four speakers in this part, who are very much frustrated by out side circumstances (a change and crisis) like war, are in dire need of speaking their hearts out but find themselves surrounded by dead people. The poem uses a partial rhyme scheme. The inclusion of language other than English make... ...through made her transform in a different way. Everything for her changes even after her discission to stay in Dublin. Modernism is a very different form of literature than those which were written before the First World War. Through the poems by T.S. Eliot and the short story by James Joyce one thing was evident; the impact of war was the biggest motivation behind all three pieces of writing. Another thing that was apparent was the fact that people were more concern about their individuality at that time which became prominent in the writings as well. Modernism began in a time where the war had shattered both the exterior and the interior of European culture and people embarked on thinking differently and new forms of realisations were embarking. These new realisations and ideas were channelled through different forms of literature and art and formed Modernism.

Immigrants Escaping from Poverty :: Immigration Illegal Essays Papers

For a long time, illegal immigrants have been entering the United States, and it has been a big issue concerning the world today. Hispanics today form the fastest growing ethnic minority in the United States. An example of how many illegal immigrants migrate to the U.S. is found in the book Voyages by Cathy Small; she explains that many Tongan immigrants migrated in the year 1976. Out of 1,993 Tongan’s, Olunga had grown approximately 2%, so by all means that at least 40% of its population had migrated between the years 1956 and 1976. By 1970 the inhabitants’ population growth was already dropping. This means that there were 200 people less than the past years. Many immigrants want to migrate to the United States to gain a better life for their families, for economic opportunity, and to escape political persecution. Many immigrants are working illegally and the government is not aware of how many of them are actually getting away with it, and others of course are being detained and isolated from their work force. Now so many illegal immigrants are being evicted easily from their work force or even from off the streets. In the book Disposable Domestics, Grace Chang explains that there had been sixty law enforcement agents from Virginia’s sheriff’s office who joined the federal agents. They were joined together by the Immigration and Naturalization Service to rummage around a construction site where workers were building a court jail. Later, agents had gathered one hundred employees together in an array against the wall, searching for undocumented employees. Soon after the whole fiasco, a deputy secretary of Virginia Healt h and Human Resources department was informed that fourteen people were detained and removed from their work force for not having documents. Grace Chang also discusses a case of a nominee for United States Attorney general. Zoà « Baird admitted that she employed two undocumented Peruvian immigrants. We also learn that employers hire illegal immigrants for the benefit of saving money. If employers wanted legal workers they would be able to get them, but it would cost them more. Putting some thought in this subject, illegal immigrants have some of the hardest jobs, that require so much labor, and don’t get paid as well, while a legal person would think it is not worth getting exhausted over.

Renewable energy development on U.S. tribal land Essay

The expansion in the world economy has led to increase in energy demand and created an energy crisis in the process (Johansson 1). Petroleum production dwindles every year with also cartels such as OPEC hiking the price of oil at their wish. Evans states that renewable energy has been the centerpiece of eco-energy planning. Yet all renewable energy sources are not created equal and some are far more sustainable in the long term than others. Nuclear energy which is also renewable has been costly and is faced with the hindrances such as the Non-nuclear Proliferation treaty. Laughton notes the aftermath of the Chernobyl nuclear accident, safety and potential consequences of power plant failure has become a matter of public concern (3). Tidal hydroelectricity is another renewable energy which a country can turn to but has been expensive, since massive structures must be built in a difficult saltwater environment. Considering the economies of producing electricity and the inherent authority of indigenous tribes which are not delegated by congress, wind electricity remains the only option for renewable wind energy development on U. S. Tribal Lands. Economics of Wind Energy: Advantages of wind energy Wind energy is considered as simple, widely distributed, and also environmental friendly. However, Environmental Impacts of Wind-energy Projects notes that there have been issues of time crowding, space crowding, compounding effects, nibbling and thresholds which all touches on the environment (26). Wind energy is a cheap way of producing power large scale. Currently, on average, it costs about 5 cents per kilowatt-hour to produce wind energy. This is cheaper that all other forms of alternative energy (Mills, 2006). Wind energy has reduced the effect of greenhouse effect as it produces no pollution. This is because there are no fossil fuels are burnt to generate electricity from wind energy. Besides, wind energy is permanent type of energy. Therefore, its harness means there will be ten times of energy that is used readily available. Unlike the nuclear power plant, energy is readily available. With advent of new technologies, its extraction is becoming much more efficient. The wind is free, and we are able to cash in on this free source of energy (Mills, 2006). Wind energy can be generated even in the very remote locations, such as mountain communities and remote countryside. Wind turbines can be a range of different sizes in order to support varying population levels. Wind energy can also assist in diversifying the economies of rural communities by providing new sources of income, jobs for people who set up and maintain the turbines or manage wind farms, meteorologists and surveyors to structural engineers as well as operators. Statistics show that every megawatt of new wind capacity creates 15-19 jobs and about 60 person-years of employment. Besides, wind farms can be tourist attractions. Wind turbines take up less space than the average power station. Windmills only have to occupy a few square meters for the base; this allows the land around the turbine to be used for many purposes, for example agriculture.

Clothing and Fashion

Every person nurtures an innate desire of looking good and feel ‘accepted’ in the socio-economic circle. The word fashion instantaneously brings to mind a flash of colour with a dash of glamour. Women are taking to fashion in a big way, and are experimenting with different looks, styles, and textures. Fashion plays an increasingly important role in an indivi ­dual’s life because it is considered as a means of self-expression. The garments and accessories that man or women wear, help them to identify with a group of others-whether it is a lifestyle, profession, a religion, or an attitude.Thus, the term ‘fashion’ has become synonymous with the overall growth of the country as well. Several factors contribute to the evolution of fashion as a whole. It is a widely accepted fact that the rich and the famous, and the political figures and royalty have always moved the seasonal trends of fashion. The advertising media also contributes equally to update us about the daily style checks. Fashion in India, a land rich in culture and tradition, has evolved through the centuries. This country, rich in culture represents a kaleidoscope of changing trends and traditions.Here, clothes perform different functions depending on the occasion. Be it festivals, parties, profession, or just a matter of reflecting attitude †¦ fashion is simply ‘in’. Right from women who sport a dash of vermilion in the parting of their hair, to professionals on the go who wield the ladle and the laptop with equal ease, fashion forms an integral 92 Top School Essays part of their lives. Today, fashion does not necessarily mean glamour, or the urge to follow the current trends. It is more a way of life, a reflection of inner beauty, where the intellect shines through, complete with comfort quotient.Fashion not only highlights the social history and the needs of person but also the overall cultural aesthetic of the various periods. The evolution of fas hion dates back to several hundred years and as our attitude and culture change, fashion comes along with it. In India, the fashion scenario was different in different political periods. During the British rule in India, the fashion trend within high society was strongly influenced by the British fashion style and western clothes became a status symbol in India.Again during 1930s, emergence of different ideologies like communism, socialism and fascism imparted a more feminine and conservative touch to the women’s fashion. However, the period also witnessed the predominance of body hugging dresses with dark shades. The foundation of the Indian cinema also proved to be the strongest influence on revolutionising the fashion scene in those days. 1940s was a decade marked by the second World War and the ensuing independence of India. Hence, the period portrayed relatively simple yet functional women’s clothing.During 1950s, the advent of art colleges and schools led to popu larity of narrow waist and balloon skirts with bouncing patterns. Also, the adoption of khadi by Mahatma Gandhi made khadi garments a rage among women. In the 1960s, the sweeping changes in fashion and lifestyle resulted in highly versatile fashion trends. In 1970s, the traditional materials were exported in bulk to other nations. Thus, excess of export materials were sold within the country itself, which resulted in popularity of international fashion in India. During 1980s and 90s, the advent of television and other advertising means gave a new edge to the Indian fashion scene.Influenced by ideas of several foreign designers, new design and pattern were introduced into garments. During these periods, power dressing and corporate look were the style statement. The revival of ethnicity was also witnessed in these decades. Fashion trends keep changing and most fashion divas and models are the one to make them. The youth is a major follower of fashion trends. Fashion trends also get i nfluenced from Bollywood as well as Hollywood. Metros like Mumbai and Delhi witness the quick changes in fashion especially in college going crowds.India has a rich and varied textile heritage, where each region of India has its own unique native costume and traditional attire. While traditional clothes are still worn in most of rural India, urban India is changing rapidly, with international fashion trends reflected by the young and glamorous, in the cosmopolitan metros of India. Fashion in India is a vibrant scene, a nascent industry and a colourful and glamorous world where designers and models start new trends every day. While previously a master weaver was recognised for his skill, today a fashion designer is celebrated for his or her creativity.Young urban Indians can choose from the best of East and West as Indian fashion designers are inspired by both Indian and western styles. This fusion of fashion can be seen Fashion in India is also beginning to make its mark on the inte rnational scene, as accessories such as bindis (red dots worn on the forehead), mehendi (designs made by applying henna to the palms of the hands and other parts of the body) and bangles, have gained international popularity, after being worn by fashion icons, like the pop singers Madonna and Gwen Stefani.In India, fashion has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of India. The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognised worldwide. Fashion designers such as Ritu Kumar, Ritu Beri, Rohit Bal, Rina Dhaka, Muzaffar Ah, Satya Paul, Abraham and Thakore, Tarun Tahiliani, JJ Valaya and Manish Malhotra are some of the well- known fashion designers in India.In India, fashion covers a whole range of clothing from ornate clothes designed for wedding ceremonies to pret lines, spor ts wear and casual wear. Traditional Indian techniques of embroidery such as chikhan, crewel and zardosi, and traditional weaves and fabrics have been used by Indian designers to create Indo-western clothing in a fusion of the best of East and West. Traditional costumes in India vary widely depending on the climate and natural fibres grown in a region.In the cold northern state of Jammu and Kashmir, people wear a thick loose shirt called a phiran to keep them warm. In the tropical warmth of south India, men wear a sarong like garment called the mundu, while women drape 5 metres of cloth around their bodies in the graceful folds of the saree. Sarees are woven in silk, cotton and artificial fibres. Kanjivaram, Mysore, Paithani, Pochampalli, Jamdani, Balucheri, Benarasi, Sambalpuri, Bandhini are some varieties of beautiful sarees from different regions of India.In the dry regions of Rajasthan and Gujarat men wrap and twist a length of cloth in the form of a dhoti around their lower lim bs and a shirt-like kurta above. Colourful turbans complete the picture. In the northeastern regions the tribal communities such as Khasis, Nagas, Mizos, Manipuris and Arunachalis wear colourful woven sarong-like clothing and woven shawls that represent the identity of each tribal group. In urban India the salwar kameez and the churidar kameez, are commonly work by women and the saree is worn on formal occasions.Men wear kurtas and pajamas, or a sherwani for formal wear. Men commonly wear western wear such as shirts and trousers across India. The young and the young at heart wear Jeans, T-shirts, capris, Bermudas and various kinds of casual clothing, which are the trendsetters of fashion in India. Comparing the past and the present, fashion for people in India has changed over the decades. Not only India, but also the whole world has witnessed changes in fashion statements for both men and women